Ukrainian Stream Awards 2024: Scaling Engagement for the Biggest Live Event of the Year
How Esports Gifts automated rewards for 10,000+ participants and boosted watch time through gamified mechanics.
The Challenge
Context
The first-ever Ukrainian Stream Awards needed a way to keep 14,000 viewers glued to the screen for the entire duration of the ceremony.
Pain Point
Manually tracking watch time and drawing prizes for 10,000 people is impossible. We needed a scalable, transparent, and automated solution to reward loyalty.
The Solution: "Watch-to-Win" Mechanic
Integration
Seamless authentication via streaming platforms.
The Logic
Every 5 minutes of watching = 1 entry ticket.
Automation
Esports Gifts tracked every second of watch time in real-time, automatically calculating chances for each viewer.
Transparency
A fair, data-driven giveaway system that eliminated human error.
How it Looked
Esports Gifts widget interface and prize distribution system
The Impact
Retention
The "more you watch, the more you win" logic significantly increased the average session duration.
Conversion
71% of all unique viewers authenticated their accounts to participate, providing valuable data for future engagement.
Scalability
The platform handled 10,000 concurrent participants without any latency or tracking issues.